Thursday, April 4, 2013

A Synagogue Without Walls? An Adaptable Alternative Model to Synagogue Affiliation

What is a synagogue? A brick and mortar building? Or is something that goes beyond four walls?
       
Over the last several months, the Synagogue Leadership Initiative has been on a journey with congregational leaders, talking about innovation and change. Part of that journey has been to explore different models of synagogue dues and affiliation. We’ve looked at free will dues, fair share dues, an investor model of affiliating, and most recently a tapas model with Rabbi Adina Lewittes, Founder of Sha’ar Communities.

Sha’ar is based on a synagogue model, but without walls and without typical membership. It is a model that Rabbi Lewittes says is replicable, even within the constructs of a typical synagogue building.

“The vast majority of Jews are not joining synagogues, not sending their children to day schools, not joining a JCC. More than 50% of the Jews in Bergen County are unaffiliated and, therefore, off the grid. I envisioned a pluralistic approach, multiple gates where people can enter Jewish life and Jewish affiliation,” said Rabbi Lewittes.

How Sha’ar Works
Sha’ar, which means “gates” in Hebrew, offers multiple levels of connection. Each self-standing gate or community has its own membership, leadership, and fee for service structure. The Gate of Prayer offers music-filled and meaningful Shabbat and holiday services. The Gate of Study has weekly classes, combining Jewish sources with modern insights, and educational programming for youth is through the Gate of Tomorrow. For those interested in the hands-on, multi-generational social activism, there is a Gate of Repair. The Gate of Discovery lets participants have interactive Jewish learning experiences through travel. Elisha’s Gate of Wholeness and Healing provides creative ritual and spiritual fellowship for moments of change and transition. The newest offering is the Virtual Gate, web-based Jewish programming for those without access to communities.

Rabbi Lewittes shared the story of two of her congregants—Gene and Rita Sklar. Ria was raised in a traditional Orthodox Jewish home, while Gene was raised in the Jewish socialist movement. Though Ria was familiar with rhythm of Jewish life that would typically bring one to a synagogue, Gene was not. Together they felt that the routine of Jewish life ensconced in the synagogue wasn’t for them.

While they wanted to express their Jewish identity, for many years they felt themselves on the periphery of Jewish life, searching for a place where that could help them raise their children to achieve the same level of commitment and passion they had for Judaism. “Sadly for many years, they felt there was no place for them,” said Rabbi Lewittes.

Ria and Gene discovered Sha’ar’s Gate of Study, which led to their becoming active in the Gate of Discovery. Several years later, Gene is now Sha’ar’s Chairman of the Board and Ria is its Secretary.

“I am not advocating that we all abandon our synagogues,” said Rabbi Lewittes. “What we have built is an alternative, complementary model of Jewish community, providing different portals to Jewish life. Sha’ar is committed to providing top quality Jewish content and experience. We are committed to saying that we validate the particular path that you travel to cultivate your Jewish identity. If this what you do, if this is all that you do, and put your heart and soul into it, then dayenu.”

Financial and structural concerns
As with traditional synagogues, Sha’ar relies on a Board of trustees, volunteers, and one part time staff administrator.

“The ideal model is also one in which each gate has its own chair, but we are still working to reach that ideal,” admitted Rabbi Lewittes. “One of the hard parts of this model is that because it's based on choice, how do you cultivate responsibility?”

In addition, though each gate has a fee for service (The Gate of Prayer, for example, costs $1,200 for a family), the fees are not enough to fully sustain the entire structure. The rabbi is not a full-time salaried employee, but rather draws a fee from the activities. “I am not compensated for all the time I put in,” said Rabbi Lewittes.

And then there is the matter of building community, something most traditional synagogues generally excel at. When you connect through one gate, how do you remind them they are part of something larger?

What’s replicable?
What can we import from Sha’ar’s structure to traditional a synagogue? “People want to be Jewish, want a Jewish experience, but don't necessarily want the religiosity that comes with a denomination, or the building,” said Rabbi Lewittes. That being said, she maintains this is a replicable model.

“It requires synagogues to rethink what membership look like. In a typical synagogue, this is what it costs to be part of the community regardless of what services you partake. If synagogues want to create affordability and tap into the 21st century notion of choice, they need to create a system that allows for it.”

Rabbi Lewittes maintains that synagogues can also be creative in opening doors to Jewish life. “Perhaps it means offering complimentary or tiered membership. Are there ways to nurture someone who is seeking Jewish fulfillment without their joining the synagogue?

Creating alternative doors to Jewish life within the synagogue is another option. Some of these doors might be offered complimentary, without having to join the synagogue. “Our role is not just to create Jewish experiences, but to create Jewish life,” said Rabbi Lewittes.

The innovation needed to set up Sha’ar Communities required a great deal of thought and independence on part of Rabbi Lewittes. For such a model to be replicable, it would be important for congregational rabbis to have such freedom.

“I know of a whole new generation of rabbis who are prepared to work in an experimental model like Sha’ar, if made financially supportable,” said Rabbi Lewittes.

“Sha’ar looks to synagogues as co collaborators and partners in building the Jewish community,” said Rabbi Lewittes. “It really is one of the most exciting times to be a Jew.”

Tuesday, November 20, 2012

What Your Synagogue Could Learn from MTV


By Stephanie Hausner
Synagogue Change Specialist
Synagogue Leadership Initiative

Did you know that my generation—the Millennials (born between 1978 to ­2000)—are the largest generation of the 20th century? Bigger than GenX and even larger than the Baby Boomers. As Millennials come of age, this means a lot for our synagogues and how we operate. I recently came across an article “Are You M-Ready? by Nick Shore, who is the Senior Vice President of Strategic Consumer Insights and Research at MTV, which is probably the coolest job. His premise is that, based on the large size of the Millennial generation, any business will have to start thinking about this next generation of consumers. And it is clear that Millennials think differently than the generations before them. As Shore says, “Millennials are not just a more voluminous generation than Boomers, but better educated, more self-esteemed, more demanding, more technologically savvy, more empowered and wired to win at the game of life.”
 
There is so much great stuff in this articleand I strongly encourage reading the whole thing.

MTV “made a decision at its point of inception to never grow old with the audience but to reinvent periodically for each "generation next." This to me is fascinating. Could we operate in such a structure? How can we in the synagogue world adapt quickly and never grow old, even if our suburban synagogues are dealing with rising senior citizen populations? Are we adapting quick enough to embrace this new generation? NO! So how can we? What do we need to know?
Let’s learn from MTV and the Millennial traits they have identified. I’m going to focus on just a few things MTV has highlighted.
Percentage of Millennials who agree with the following statements (from MTV Millennial Edge Study, 2010):
  • I'm always expressing myself in different ways–81%;
  • I hate it when other people expect me to live by their rules–76%;
  • If I want something, nothing is going to stop me–69%. 

The Millennials are an empowered group. While some have said Millennials are a coddled generation, I don’t believe it’s coddling, but more aptly “empowerment.” A little empowerment with some new technology and Millennials are off and running. Millennials don’t take no as an answer and don’t ever say something is because we have always done it that way. That’s just not a good reason. While other generations rebel, Millennials explore. Millennials “will demand a voice in, a stake in, even a creative point of view about, everything that your business does.” How do we as synagogues cope with that?

How do we engage Millennials, allow them to explore, and give them a voice all at the same time? What about membership? Do we only engage members? These are complex questions. Here are a few dos and don’ts that I think may guide us.

DO: Listen to your Millennial membership. If they tell you your programming is stale or only for “old people,” it is not because they want to upset you, but because to them your programming is stale. Even when you take something that could be fun like karaoke, doing karaoke with your grandparents or people your grandparents’ age is NOT FUN. The same activity could appeal to different generations, just maybe not at the same time. Maybe you schedule Karoake with an after party for the 20s, 30s, 40s. Everyone gets to sing, and the folks who want to sing GaGa are not fighting on song choice with the Barbra Streisand crowd.

DO: Engage Millennials in conversation. Bring a bunch of Millennials together and see what they want to do. Millennials are SO community service orientedmaybe they can get engaged in the social action/chesed committee. Maybe they form a new synagogue committee.

DO: Put your events and even service times on Facebook, and have an easy accessible informative website. I’m not going to call the synagogue to find out information; I want to be able to find it myself. What’s the point in having a cheesecake sale for the synagogue if only your board knows about it? By putting more information on your website, you are keeping your whole congregation informed. You might see an increase in Friday night service attendance. Why? Because people knew what time it started.

DON’T: Limit programming to just members. Millennials, more so than previous generations, feel a strong sense of community, but we believe in global community. So not all of my friends are Conservative Jews, even though I belong to a Conservative synagogue; some of my friends who grew up at Reform synagogues love our synagogue’s young professional programming and come to programs with me. Some of my friends grew up with little Jewish background, but they are connecting through my synagogue’s programming. Are they going to join? I’m not sure. Are they more likely to join my synagogue if they join any synagogue? YES!

DON’T: Start a conversation with a Millennial you meet for the first time at a Shabbat service with “Can I set you up?” Millennials are on a different timeframe than prior generations. Most of us aren’t getting married at 22 and having our first children at 25. This creates an interesting situation in synagogues, which may need to look at membership levels and think of how to accommodate singles in their 20s and 30s.

I want to conclude for now with the end of Nick Shore’s article, partly because I love hockey, but also because it leaves us with an important lesson in creating not just our synagogue’s today, but really how we move our synagogues to tomorrow. “As the old hockey adage goes, you don't skate to where the puck is, you skate to where it's headed. And in the case of the Millennials, we're looking at a hundred million pucks moving towards open ice where bold, as-yet-unimagined products and services will someday await them. So heads-up, here come the Millennials.”

Tuesday, October 16, 2012

SLI Explores Innovation and Change

When you see a plastic bottle, do you think of a container for your favorite soda? Or do you think of  


What about when you see your synagogue? What do you see? If you could change anything in your synagogue, what would that be?

For 60 years, synagogues were the central institution to the Jewish people and to ensuring Jewish continuity. The Synagogue Leadership Initiative (SLI), a project of the Jewish Federation of Northern New Jersey and the Henry and Marilyn Taub Foundation, was formed to help synagogues remain strong and vital, with leaders equipped to serve the needs of congregants in a changing environment. Programs focused on skill-building for lay and professional leaders and clergy and capacity-building programs for congregations.

In recent years, however, the idea of the synagogue as that central institution has waned. To remain/become relevant and necessary to a vast array of Jewish consumers, synagogues must change; they must adapt; they must innovate.

Under the paintbrush of this new landscape, SLI’s focus has changed to helping synagogues imagine a new vista. SLI coaches synagogues through assessment, determining trajectory, and implementing innovation and change. SLI helps synagogues imagine what’s next.

We invite you to join us on this journey. Provide us with your thoughts, your ideas, your feedback. In thinking about the future, we’re asking you to set aside pre-conceived notions of what a synagogue is and what it should be in its most traditional structure. We’re asking you to explore along with us what others are doing that is outside the proverbial box. We ask for introspection, dialogue, and innovation. We ask you to imagine Synagogue Next.